Irene Neuwirth Grand Opening

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Location:

 MELROSE PLACE


Event Inspiration:

 ENCHANTED GARDEN // TOPIARIES AND ROSES // VINTAGE DÉCOR





On Hallows-eve, friends of Irene Neuwirth, jewelry designer to the stars, were invited to an unforgettable Grand Opening event of her new boutique. Guests arrived at the boutique and toasted to the night with her favorite, Casa Dragrones tequila. Following the toast, guests were guided amongst a parade of lights and animal topiaries, to the main event at the Fig & Olive atrium – only to gain access by presenting a small rose bud. The atrium was transformed to a wild, eclectic, overgrown enchanted forest. Celebrities in attendance included Elizabeth Banks, Busy Phillips, and Monique Lhuillier.

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Event Planning



CRAFTED THE EVENT TO BEGIN WITH AN INTIMATE GATHERING AT IRENE’S NEW STORE.

GUESTS WERE THEN ESCORTED TO DINNER AT FIG & OLIVE’S ATRIUM.

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Event Production



BUILT A CUSTOMIZED ENTRYWAY, TO REPLICATE IRENE’S NEW STORE.

TRANSFORMED FIG & OLIVE’S PARKING GARAGE INTO AN ATRIUM FILLED WITH IVY, CUSTOM TREES AND GREENERY THROUGHOUT.

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Event Design



ANIMAL TOPIARIES LINED THE SIDEWALK AND FILLED THE EVENT SPACE.

ROSE BUDS USED AS ACCESS TO THE DINNER.

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