5th PSLA Annual Autumn Party

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Location:

 3LABS, CULVER CITY


Event Inspiration:

 “URBAN ZEN” STYLE, REFLECTIVE OF KEY SPONSOR, DONNA KARAN’S, NEW YORK RUNWAY SHOW // BLACK AND RED COLOR PALETTE // INDUSTRIAL THEMED DÉCOR





For this year’s Annual Autumn Party to benefit the Children’s Institute, Inc., PSLA partnered with Saks Fifth Avenue and fashion designer Donna Karan. Replicating the theme from Donna Karan’s NY Fashion Show, CME created an industrial themed setting at 3Labs in Culver City for the event.

CME lined the fashion runway with modular lounge furniture and rustic tables, while guests and celebrities like Barbra Streisand, Gwyneth Paltrow, Demi Moore, and Kris Jenner, amongst others, enjoyed delicious fare provided by Wolfgang Puck, and refreshing juices from Pressed Juicery. A live auction, with benefits proceeding Children’s Institute, Inc. took place, and Demi Moore also presented Donna Karan with the Philanthropic Visionary award.

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Event Production



RECREATING THE NEW YORK DONNA KARAN FASHION SHOW.

BUILT TWO 14 FEET LED WALLS WITH DONNA KARAN CONTENT AS THE BACKDROP FOR THE RUNWAY.

RUNWAY WAS CREATED FROM PINSPOTTED LIGHTS ON THE CONCRETE FLOOR.

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Event Design



POSITIONED MODULAR LOUNGE FURNITURE TO LINE THE RUNWAY.

RED LIGHTING THROUGHOUT.

LARGE MODERN PODIUM CREATED FOR SILENT AUCTION.

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Catering



CELEBRITY CHEF WOLFGANG PUCK HOSTED A FOOD STATION.

PRESSED JUICERY TREATED GUESTS TO FRESH JUICES.

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